To read: ~ 2 minutes

Before a solution, there’s always a conversation—and the right question can change everything.

At Connexall, our team leads with curiosity, not just capability. We believe asking better questions helps healthcare leaders’ step back, look deeper, and uncover what really needs to change.

This is part two of our series spotlighting the one question each team member leads with—and why it works.

 
Sérgio Leonardo, Account Executive, Managed Services

“What frustrations do you have with your current solution?”

Why it works:
Sérgio opens the door to possibility by starting with what’s broken. He helps prospects realize the hidden costs of inefficiency—and explore what better could look like.

 

Dean Willcoxon, Sales Director, Northeast Region

“What’s your timeline, and how can we align with it?”

Why it works:
Dean keeps priorities front and center, helping teams align urgency, resources, and strategy from the start.

 

Tim Lynas, Account Executive, Western Region

Has this project been budgeted?”

Why it works:
Tim gets to the heart of financial readiness early, removing roadblocks and paving the way for real execution.

 

Pat Elmes, Account Executive, Western Region

“What are your top three priorities for the next 6–12 months?”

Why it works:
Pat ensures every solution aligns with what matters most—supporting strategic goals, not just solving daily pain points.

 

Melissa Fernands-Brozetti, Business Development Specialist

“What workflow challenges are impacting care and efficiency?”

Why it works:
Melissa helps hospitals zero in on what’s slowing them down—then works with them to design smarter, simpler workflows.

 

Peter DeSousa, Account Executive

“Why do you work at your facility?”

Why it works:
Peter listens for purpose. Behind every tech decision is a human one—and his question uncovers the values that drive them.

 

The Takeaway

Real change starts with the right conversation. And the right conversation starts with the right question.

At Connexall, we don’t lead with a pitch—we lead with curiosity. The right question reveals more than just needs; it surfaces priorities, roadblocks, and new possibilities. It’s not about pushing a product—it’s about understanding your challenges and helping you solve them.

If you’re ready for a different kind of conversation, we’re ready to ask the question that matters most to you.